How do we help TCL Mobile achieved Top 30 Best-seller in the most competitive category?
TCL was founded in 1981, currently operating in over 160 countries/districts. TCL TV ranked Top2 total sales worldwide, the brand partnered with Anker to grow mobile phone and earphone business.
2. The Challenge
- TCL was known as a TV brand, barely knew as a mobile phone brand
- Mobile phone was one of the most competitive categories
- Conflict of cross-channel pricing and promotion
3. Our Solutions
- Helped TCL equip with in-depth knowledge of the mobile phone category on Amazon U.S. especially on brand level traffic analysis
- Built a detailed traffic growth strategy, regrouped and selected the best keywords to beat the competition on a daily basis
4. Key Results
- Sales over the key competitor brands Huawei, Xiaomi, Oneplus, with 2 products in just 4 months
- Out-performed competitor brands during Prime Day, achieved Top1 China mobile phone brand, Top6 among all mobile phone brand