How do we help TCL Mobile achieved Top 30 Best-seller in the most competitive category?

1. TCL

TCL was founded in 1981, currently operating in over 160 countries/districts. TCL TV ranked Top2 total sales worldwide, the brand partnered with Anker to grow mobile phone and earphone business.

2. The Challenge

- TCL was known as a TV brand, barely knew as a mobile phone brand
- Mobile phone was one of the most competitive categories
- Conflict of cross-channel pricing and promotion 

3. Our Solutions

- Helped TCL equip with in-depth knowledge of the mobile phone category on Amazon U.S. especially on brand level traffic analysis
- Built a detailed traffic growth strategy, regrouped and selected the best keywords to beat the competition on a daily basis

4. Key Results

- Sales over the key competitor brands Huawei, Xiaomi, Oneplus, with 2 products in just 4 months
- Out-performed competitor brands during Prime Day, achieved Top1 China mobile phone brand, Top6 among all mobile phone brand

Let’s get started and see your Amazon store thrive
The opportunity is yours